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MASTERCHEF FINALIST LAUNCHES NEW BUSINESS OUT OF LOCKDOWN

Masterchef finalist, Dean Banks, has launched a new fine dining at home business! Born in lockdown, St Andrews-based ‘Haar at Home’ is expanding rapidly. It’s grown from producing and distributing between 30 to 50 premium food boxes in its early days, to delivering up to 450 boxes across the whole country.

The fine dining experience at home is proving popular during lockdown as customers are looking for a special meal to celebrate the likes of birthdays, anniversaries or just to treat loved ones. Demand is expected to continue with fine dining boxes full of mouth-watering meals, created and made by Dean.

As a result, Dean is seeking new business premises with commercial food preparation and chilled distribution facilities.

Dean Banks of Haar at Home, said:

“This project has moved quite quickly from our initial idea. The feedback we have received has been vital in helping us to grow so quickly and, now we have the systems in place and increasing demand, we want to be able to continue this momentum post-lockdown, hopefully from new premises.

“Our premium boxes include crab and lobster or the best ribeye steaks, but we’re currently looking at developing our offering to feature scallops, langoustine and Highland Wagyu beef. Vegetarian boxes are also a priority.”

Haar at Home brought in a marketing professional, Ross McGregor, to help ‘spread the word’ and has been overwhelmed with feedback. New premises with commercial food preparation and chilled distribution facilities are being sought, as Dean puts plans in place to bottle a range of his renowned dressings.

All of this means that Haar at Home and Haar Restaurant located in St Andrews, will need to recruit. In total, seven new staff are expected to join the businesses in the coming months, as the restaurant gears up to reopen in line with Government restrictions.

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