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You may be aware of the Scottish Government’s Make Young People Your Business campaign which argues that there are many benefits, including economic, to employers in recruiting young people. It calls on more employers to offer unemployed young people jobs, training or high quality paid work experience. From Monday 26 to Friday 30 August, we are having a Make Young People Your Business week of activity focusing on youth employment to –

  • encourage employers to do everything possible to help unemployed young people into work;
  • demonstrate our confidence in young Scots and the value they add to the workplace and;
  • raise awareness of the financial and advisory help available to companies willing to invest in young people.

Youth unemployment in Scotland (measured by Labour Force Survey rolling periods) has fallen in each of the past nine periods. While we have made significant progress in bringing the youth unemployment rate down from over 25 per cent since my appointment in December 2011, there are still 77,000 16-24 year olds seeking work. It is important that we continue our all-Scotland efforts to help more young people into jobs, and undoubtedly you will agree with that.

Make Young People Your Business week is an ideal opportunity to raise awareness of the help on offer to create new youth jobs, provide paid work experience or train young people through Modern Apprenticeships.

Following the campaign’s twitter account

· The campaign’s twitter account, @MYPYB,will signpost followers to useful resources for employers.

Pointing employers in your area to the support available to them

· Build on the relationships you have with organisations such as Rotary Clubs, Chambers of Commerce and point them to information on the ways that employers can make young people their business. The Our Skillsforce website - - highlights the range of support on offer to employers and the Make Young People Your Business leaflet provides good examples of how employers in Scotland are investing in young people -

For more information about job opportunities and employer information, please visit us at:

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